What to expect – at a glance

Holistic View

Digital marketing has never before provided more opportunities for marketers. At the same time, it can be difficult to distinguish between hype and true relevance. We give you an overview of the key digital marketing strategies and channels that are used by leading experts.

Leading Experts

Prof. Jürgen Seitz, a pioneer in the field of digital marketing, will guide you through the course. You will also learn from other leading digital marketing experts from companies such as Google, Zalando & Dentsu Aegis.

Daily Relevance

For any strategy or channel, we aim to provide you with applicable frameworks for your daily marketing. Additionally, all of our exercises are tailored to fit into your current activities. This will save you valuable time.

Learning Experience

Like us, you probably know how dreadful online trainings can be. Therefore, our goal is not only to provide you with relevant content, but to deliver it in an entertaining and straightforward fashion.

What you will learn in this online course

There are more digital marketing channels and strategies than ever that enable us to engage with customers and sell products & services. At the same time, it has never been more difficult to keep up with what´s available to us and distinguish between hype from reality.

Furthermore, today’s successful digital marketing depends heavily on cross-discipline collaboration.

As a consequence, marketers do not only need to have expertise in a specific field, but even more so, an understanding of the different digital marketing disciplines and how they are connected.

This self-paced online course aims to teach you how to effectively use specific digital marketing strategies and channels.

By interviewing experts and exploring key concepts you will learn about:

  • Implementing a successful content marketing strategy
  • Integrating influencers as your external sales force
  • Experience Marketing and how to foster engagement
  • Using real-time and context marketing (esp. mobile!)
 to increase relevancy
  • Maximizing efforts through targeting, remarketing and programmatic advertising
  • The crucial elements of search engine marketing (SEO & SEA)
  • Attracting and converting customers through Facebook advertising
  • Effectively using Youtube (organic & paid)
  • Sending personalised emails that convert

Chapters

  1. OVERVIEW ON AVAILABLE DIGITAL STRATEGIES & CHANNELS
  2. STRATEGIES & TACTICS BASED ON APPROACHES (PART I)
  3. STRATEGIES & TACTICS BASED ON APPROACHES (PART II)
  4. STRATEGIES & TACTICS BASED ON AMPLIFIERS & CATALYSTS
  5. CHANNELS I: OVERVIEW & SPOTLIGHT ON SEARCH ENGINES
  6. CHANNELS II: SPOTLIGHT ON SOCIAL MEDIA
  7. FURTHER RELEVANT CHANNELS & FORMATS

Your course instructors

Industry experts

Julia Stern - Zalando

Julia Stern

VP Performance Marketing

Julian Kramer - Google

Julian Kramer

Advanced R&D Lead EMEA

Zoja Paskaljevic - Dentsu Aegis Network Germany

Zoja Paskaljevic

CEO

Christian Pern

CMO

How we deliver the content

Self paced
online course

24 video units
(á 5 – 7 min)

Additional material
with tips and how to´s

Immediate contact to
fellow students & Prof. Seitz

Videos

Our videos are the basis of the course and cover the essentials of each topic. To enable you a great learning experience, the videos include:

  • Sequences by our course guides
  • Interviews with digital marketing experts
  • Play scenes by professional actors
  • Animations and graphics

Additional material

On top of that, you will have access to regularly updated additional material (links, text, pdf´s, videos etc.) that allows you to dive deeper into a topic and learn about specific tools and tactics.

Interaction

You will gain access to an interactive global community. You can discuss with your fellow students, ask questions and contact Prof. Seitz to get indivual tips.

Who is this course for?

This course is tailored to people who want to advance their knowledge about specific digital marketing strategies and channels.

  • Top-level management responsible for high-level business and revenue-driving strategies.
  • Traditional offline business managers and marketers who want to learn more about digital marketing opportunities.
  • Middle and entry-level management looking to move into higher positions of responsibility.
  • All marketers and product managers responsible for attracting and developing customers online.
  • Anyone looking to change their career in the direction of digital marketing.

Do you want to learn about the underlying principles of each strategy and channel (such as acting performance driven and how to measure ROI)?

Get in touch with us to enrol or for further information!

.

Individuals

This course is hosted by iversity.org. They will also provide you with a statement of participation after completing the course.

399€ *
contact us

* Our prices include VAT

.

Companies

Are you interested in buying this course for several individuals?

We are happy to make a personal offer for you!
contact us

Contact us!

Yes, I want a free trial!

I accept the privacy policy *

close-link
Contact us!

I accept the privacy policy *

close-link
Yes, I want a free trial!

I accept the privacy policy *

close-link
Contact us!

I accept the privacy policy *

close-link