Digital Marketing
Critical Success
Factors
Holistic View
It´s easy to get lost in the digital marketing jungle. We provide you with a bird’s eye view by identifying the critical elements which are the base for every successful digital marketing strategy.
Leading Experts
Prof. Jürgen Seitz, a pioneer in the field of digital marketing, will guide you through the course. You will also learn from other leading digital marketing experts from companies such as Google, Zalando & Dentsu Aegis.
Daily Relevance
The discussed frameworks and our tips will help you manage your daily marketing. Additionally, all of our exercises aim to be related to your current activities. This will save you valuable time.
Learning Experience
Like us, you probably know how dreadful online trainings can be. Therefore, our goal is not only to provide you with relevant content, but to deliver it in an entertaining and straightforward fashion.
What you will learn in this online course
Digital marketing has never before enabled more opportunities for marketers. At the same time, it is more complex and fast changing than ever.
Consequently, it is easy to get lost in buzzwords or hop on to new channels and strategies without having a solid plan. Yet, there are many things that are critical and imperative for any kind of digital marketing activity.
This self-paced online course aims to teach you about the critical factors that underlie every effective digital marketing strategy, no matter which channel you market on.
By interviewing experts and exploring key concepts you will learn about:
- How the new marketing reality affects the way you should market online
- The mind- & skill set of effective digital marketers, such as acting agile and performance driven
- A digital marketing framework that provides you with a guideline for your marketing activities
- Identifying and developing your ideal customer and knowing whom to avoid
- Determining where, when and how to promote your product or service
- Identifying meaningful goals, how to improve conversions and how to measure your ROI
Chapters
- The new marketing reality and consequences for marketers
- The mind – & skill set of effective digital marketers
- The digital marketing framework
- Analyzing and developing customers
- The attribution challenge
- Knowing what to go for and how to measure success
Your course instructors
Prof. Jürgen Seitz
Professor Seitz is one of the leading digital marketing experts in Germany. He worked for Microsoft, WEB.DE and 1&1. At Stuttgart Media University. Currently, he is teaching and researching in the areas of digital marketing and digital transformation.
Yeshe Pfeifer
Yeshe is a professional actress and moderator. She cohosts this course with Jürgen.
Industry experts
Julia Stern
VP Performance Marketing
Patrick Singer
Program Developer
Zoja Paskaljevic
CEO
Christian Pern
CMO
How we deliver the content
Self paced
online course
24 video units
(á 5 – 7 min)
Additional material
with tips and how to´s
Immediate contact to
fellow students & Prof. Seitz
Videos
Our videos are the basis of the course and cover the essentials of each topic. To enable you a great learning experience, the videos include:
- Sequences by our course guides
- Interviews with digital marketing experts
- Play scenes by professional actors
- Animations and graphics
Additional material
On top of that, you will have access to regularly updated additional material (links, text, pdf´s, videos etc.) that allows you to dive deeper into a topic and learn about specific tools and tactics.
Interaction
You will gain access to an interactive global community. You can discuss with your fellow students, ask questions and contact Prof. Seitz to get indivual tips.
Who is this course for?
This course is tailored to people who are interested in gaining a holistic understanding of the critical elements in digital marketing.
- Top-level management responsible for high-level business and revenue-driving strategies.
- Traditional offline business managers and marketers who want to learn more about digital marketing opportunities.
- Middle and entry-level management looking to move into higher positions of responsibility.
- All marketers and product managers responsible for attracting and developing customers online.
- Anyone looking to change their career in the direction of digital marketing.
Want to learn more about specific strategies and channels (such as content marketing, search engine marketing or facebook advertising)?
Get in touch with us to enrol or for further information!
Individuals
This course is hosted by iversity.org. They will also provide you with a statement of participation after completing the course.
399€ *
* Our prices include VAT
Companies
Are you interested in buying this course for several individuals?
We are happy to make a personal offer for you!
