{"id":14131,"date":"2017-07-03T09:00:25","date_gmt":"2017-07-03T07:00:25","guid":{"rendered":"http:\/\/dl-institute.com\/?page_id=14131"},"modified":"2018-09-20T14:31:53","modified_gmt":"2018-09-20T12:31:53","slug":"digital-marketing-strategies-and-channels","status":"publish","type":"page","link":"https:\/\/www.digitalleadersinstitute.com\/training\/digital-marketing-strategies-and-channels\/","title":{"rendered":"Digital Marketing \u2013 Strategies and Channels"},"content":{"rendered":"<p>[vc_row dfd_row_config=&#8220;full_width_content&#8220;][vc_column]\n\t\t\t<!-- START DM_StrategiesChannels REVOLUTION SLIDER 6.5.25 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_10_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_10_1\" style=\"\" data-version=\"6.5.25\">\n\t\t\t\t\t<rs-slides>\n\t\t\t\t\t\t<rs-slide style=\"position: 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window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider101\"]!==undefined) {window.RS_MODULES.modules[\"revslider101\"].once = false;window.revapi10 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row el_class=&#8220;.first-wrapper&#8220; dfd_enable_overlay=&#8220;off&#8220; css=&#8220;.vc_custom_1498507893858{margin-top: 50px !important;border-top-width: 0px !important;}&#8220;][vc_column][vc_column_text el_class=&#8220;text-center&#8220;]<\/p>\n<h2>What to expect &#8211; at a glance<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;15382&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; css_animation=&#8220;appear&#8220; onclick=&#8220;custom_link&#8220; css=&#8220;.vc_custom_1537446644273{margin-bottom: 25px !important;}&#8220; link=&#8220;#course-overview&#8220;][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1497464161044{margin-bottom: 15px !important;}&#8220;]<\/p>\n<h3>Holistic View<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;text-center font-size-14&#8243;]Digital marketing has never before provided more opportunities for marketers. At the same time, it can be difficult to distinguish between hype and true relevance. We give you an overview of the key digital marketing strategies and channels that are used by leading experts.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;15380&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; css_animation=&#8220;appear&#8220; onclick=&#8220;custom_link&#8220; css=&#8220;.vc_custom_1537446655580{margin-bottom: 25px !important;}&#8220; link=&#8220;#interviewees&#8220;][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1497467799525{margin-bottom: 15px !important;}&#8220;]<\/p>\n<h3>Leading Experts<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;text-center font-size-14&#8243;]Prof. J\u00fcrgen Seitz, a pioneer in the field of digital marketing, will guide you through the course. You will also learn from other leading digital marketing experts from companies such as Google, Zalando &amp; Dentsu Aegis.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;15379&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; css_animation=&#8220;appear&#8220; onclick=&#8220;custom_link&#8220; css=&#8220;.vc_custom_1537446700601{margin-bottom: 25px !important;}&#8220; link=&#8220;#course-overview&#8220;][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1497467827109{margin-bottom: 15px !important;}&#8220;]<\/p>\n<h3>Daily Relevance<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;text-center font-size-14&#8243;]For any strategy or channel, we aim to provide you with applicable frameworks for your daily marketing. Additionally, all of our exercises are tailored to fit into your current activities. This will save you valuable time.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;15381&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; css_animation=&#8220;appear&#8220; onclick=&#8220;custom_link&#8220; css=&#8220;.vc_custom_1537446678234{margin-bottom: 25px !important;}&#8220; link=&#8220;#method&#8220;][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1497467950063{margin-bottom: 15px !important;}&#8220;]<\/p>\n<h3>Learning Experience<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;text-center font-size-14&#8243;]Like us, you probably know how dreadful online trainings can be. Therefore, our goal is not only to provide you with relevant content, but to deliver it in an entertaining and straightforward fashion.[\/vc_column_text][\/vc_column][\/vc_row][vc_row anchor=&#8220;course-overview&#8220; el_class=&#8220;tg-triangles&#8220;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8220;bg-grau&#8220; css=&#8220;.vc_custom_1498508017052{padding-top: 50px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1498502937848{padding-bottom: 0px !important;}&#8220;][vc_column_text el_class=&#8220;text-center&#8220;]<\/p>\n<h2>What you will learn in this online course<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8220;bg-grau&#8220; css=&#8220;.vc_custom_1499192920237{padding-top: 0px !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;more-padding-element-left&#8220;][vc_single_image image=&#8220;14138&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;.vc_custom_1499192962346{margin-top: 5px !important;margin-bottom: 25px !important;}&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;more-padding-element-right&#8220;][vc_column_text]<br \/>\nThere are more digital marketing channels and strategies than ever that enable us to engage with customers and sell products &amp; services. At the same time, it has never been more difficult to keep up with what\u00b4s available to us and distinguish between hype from reality.<\/p>\n<p>Furthermore, today\u2019s successful digital marketing depends heavily on cross-discipline collaboration.<\/p>\n<p>As a consequence, marketers do not only need to have expertise in a specific field, but even more so, an understanding of the different digital marketing disciplines and how they are connected.<\/p>\n<p><strong>This self-paced online course aims to teach you how to effectively use specific digital marketing strategies and channels.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row force_equal_height_columns=&#8220;main_row&#8220; el_class=&#8220;bg-grau&#8220; css=&#8220;.vc_custom_1498508236984{padding-top: 0px !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1498503052568{margin-top: 50px !important;}&#8220;][vc_column_text]<strong>By interviewing experts and exploring key concepts you will learn about:<\/strong><\/p>\n<ul class=\"tg-fancy-list\">\n<li>Implementing a successful content marketing strategy<\/li>\n<li>Integrating influencers as your external sales force<\/li>\n<li>Experience Marketing and how to foster engagement<\/li>\n<li>Using real-time and context marketing (esp. mobile!)\u2028 to increase relevancy<\/li>\n<li>Maximizing efforts through targeting, remarketing and programmatic advertising<\/li>\n<li>The crucial elements of search engine marketing (SEO &amp; SEA)<\/li>\n<li>Attracting and converting customers through Facebook advertising<\/li>\n<li>Effectively using Youtube (organic &amp; paid)<\/li>\n<li>Sending personalised emails that convert<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\" ubtn-ctn-center custom-cta-btn\"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-small custom-cta-btn\" href=\"http:\/\/www.digitalleadersinstitute.com\/wp-content\/uploads\/2017\/09\/Digital_Marketing_Strategies_and_Channels_Syllabus.pdf\" title=\"Download Syllabus\" target=\"_blank\" rel=\"noopener\" ><button type=\"button\" id=\"ubtn-8605\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-small ubtn-no-hover-bg  none  ubtn-center   tooltip-69da1b378aea6\"  data-hover=\"#0e3043\" data-border-color=\"\" data-bg=\"#0e3043\" data-hover-bg=\"#ffffff\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-8605'  data-responsive-json-new='{\"font-size\":\"desktop:14px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;border-radius:43px;border-width:px;border-color:;border-style:solid;background: #0e3043;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#ffffff\"><\/span><span class=\"ubtn-data ubtn-text \" >Download Syllabus<\/span><\/button><\/a><\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text el_class=&#8220;wrapper-chapter&#8220;]<\/p>\n<h3>Chapters<\/h3>\n<ol class=\"chapter-ol-list\">\n<li>OVERVIEW ON AVAILABLE DIGITAL STRATEGIES &amp; CHANNELS<\/li>\n<li>STRATEGIES &amp; TACTICS BASED ON APPROACHES (PART I)<\/li>\n<li>STRATEGIES &amp; TACTICS BASED ON APPROACHES (PART II)<\/li>\n<li>STRATEGIES &amp; TACTICS BASED ON AMPLIFIERS &amp; CATALYSTS<\/li>\n<li>CHANNELS I: OVERVIEW &amp; SPOTLIGHT ON SEARCH ENGINES<\/li>\n<li>CHANNELS II: SPOTLIGHT ON SOCIAL MEDIA<\/li>\n<li>FURTHER RELEVANT CHANNELS &amp; FORMATS<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row anchor=&#8220;instructors&#8220; el_class=&#8220;bg-grau tg-triangles&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1497539687525{padding-top: 50px !important;}&#8220;][vc_column][vc_column_text el_class=&#8220;text-center&#8220;]<\/p>\n<h2>Your course instructors<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8220;custom-team-slider&#8220;][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;10\/12&#8243;]<div class=\"dfd-carousel-wrapper\"><div id=\"ult-carousel-212562766069da1b378af81\" class=\"ult-carousel-wrapper ult_horizontal   dfd-keep-arrows\"><div class=\"ult-carousel-21898124969da1b378af51 \">[vc_row_inner][vc_column_inner width=&#8220;4\/12&#8243; offset=&#8220;vc_col-xs-4&#8243;][vc_single_image image=&#8220;13857&#8243; img_size=&#8220;full&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;8\/12&#8243; offset=&#8220;vc_col-xs-8&#8243;][vc_column_text el_class=&#8220;wrapper-juergen&#8220;]<\/p>\n<h3>Prof. J\u00fcrgen Seitz<\/h3>\n<div class=\"wrapper-image-hdm\"><img loading=\"lazy\" class=\"size-full wp-image-14022\" src=\"https:\/\/www.digitalleadersinstitute.com\/training\/wp-content\/uploads\/2017\/06\/logo-hdm.png\" alt=\"media university stuttgart logo\" width=\"200\" height=\"184\" \/><\/div>\n<div class=\"instructor-desc\">Professor Seitz is one of the leading digital marketing experts in Germany. He worked for Microsoft, WEB.DE and 1&amp;1. At Stuttgart Media University. Currently, he is teaching and researching in the areas of digital marketing and digital transformation.<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8220;4\/12&#8243; offset=&#8220;vc_col-xs-4&#8243;][vc_single_image image=&#8220;14157&#8243; img_size=&#8220;461&#215;461&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;8\/12&#8243; offset=&#8220;vc_col-xs-8&#8243;][vc_column_text]<\/p>\n<h3>Yeshe Pfeifer<\/h3>\n<p><span class=\"instructor-desc\">Yeshe is a professional actress and moderator. She cohosts this course with J\u00fcrgen.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\r\n\t\t\t\t(function($) {\r\n\t\t\t\t\t\"use strict\";\r\n\t\t\t\t\tvar $carousel = $('.ult-carousel-21898124969da1b378af51');\r\n\t\t\t\t\t$(document).ready(function() {\r\n\t\t\t\t\t\t\t\t\t\t\t\t$carousel.slick({dots: false,autoplaySpeed: 5000,speed: 300,infinite: true,arrows: true,nextArrow: '<span style=\"color:#103042; font-size:20px;\" class=\"slick-next default\"><span class=\"count\"><\/span><i class=\"dfd-icon-right_2\"><\/i><\/span>',prevArrow: '<span style=\"color:#103042; font-size:20px;\" class=\"slick-prev default\"><span class=\"count\"><\/span><i class=\"dfd-icon-left_2\"><\/i><\/span>',slidesToScroll:1,slidesToShow:1,swipe: true,draggable: true,touchMove: true,responsive: [\r\n\t\t\t\t\t\t\t{\r\n\t\t\t\t\t\t\t\tbreakpoint: 1280,\r\n\t\t\t\t\t\t\t\tsettings: {\r\n\t\t\t\t\t\t\t\t\tslidesToShow: 1,\r\n\t\t\t\t\t\t\t\t\tslidesToScroll: 1,\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t},\r\n\t\t\t\t\t\t\t{\r\n\t\t\t\t\t\t\t\tbreakpoint: 1025,\r\n\t\t\t\t\t\t\t\tsettings: {\r\n\t\t\t\t\t\t\t\t\tslidesToShow: 1,\r\n\t\t\t\t\t\t\t\t\tslidesToScroll: 1\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t},\r\n\t\t\t\t\t\t\t{\r\n\t\t\t\t\t\t\t\tbreakpoint: 480,\r\n\t\t\t\t\t\t\t\tsettings: {\r\n\t\t\t\t\t\t\t\t\tslidesToShow: 1,\r\n\t\t\t\t\t\t\t\t\tslidesToScroll: 1\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t],pauseOnHover: true,\r\n\t\t\t\t\t\tpauseOnDotsHover: true,});\r\n\t\t\t\t\t});\r\n\t\t\t\t})(jQuery);\r\n\t\t\t<\/script>\r\n            <\/div>[\/vc_column][vc_column width=&#8220;1\/12&#8243;][\/vc_column][\/vc_row][vc_row anchor=&#8220;industry-experts&#8220; el_class=&#8220;tg-triangles&#8220;][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8220;bg-grau&#8220; css=&#8220;.vc_custom_1498503169274{padding-top: 75px !important;}&#8220;][vc_column][vc_column_text el_class=&#8220;text-center&#8220;]<\/p>\n<h2>Industry experts<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8220;wrapper-interview-partner bg-grau&#8220; css=&#8220;.vc_custom_1498508529826{padding-bottom: 75px !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-3&#8243;][vc_single_image image=&#8220;13935&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; el_class=&#8220;logo-image&#8220;][vc_column_text]<img loading=\"lazy\" class=\"alignnone size-full wp-image-13913 image-interview-pos\" src=\"https:\/\/www.digitalleadersinstitute.com\/training\/wp-content\/uploads\/2017\/06\/julia-stern-zalando.png\" alt=\"Julia Stern - Zalando\" width=\"100\" height=\"100\" \/><\/p>\n<h3>Julia Stern<\/h3>\n<div class=\"interview-position\">VP Performance Marketing<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-3&#8243;][vc_single_image image=&#8220;13933&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; el_class=&#8220;logo-image&#8220;][vc_column_text]<img loading=\"lazy\" class=\"alignnone size-full wp-image-13915 image-interview-pos\" src=\"https:\/\/www.digitalleadersinstitute.com\/training\/wp-content\/uploads\/2017\/06\/julian-kramer-google.png\" alt=\"Julian Kramer - Google\" width=\"100\" height=\"100\" \/><\/p>\n<h3>Julian Kramer<\/h3>\n<div class=\"interview-position\">Advanced R&amp;D Lead EMEA<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-3&#8243;][vc_single_image image=&#8220;13932&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; el_class=&#8220;logo-image&#8220;][vc_column_text]<img loading=\"lazy\" class=\"alignnone size-full wp-image-13917 image-interview-pos\" src=\"https:\/\/www.digitalleadersinstitute.com\/training\/wp-content\/uploads\/2017\/06\/zoja-paskaljevic-aegis.png\" alt=\"Zoja Paskaljevic - Dentsu Aegis Network Germany\" width=\"100\" height=\"100\" \/><\/p>\n<h3>Zoja Paskaljevic<\/h3>\n<div class=\"interview-position\">CEO<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-3&#8243;][vc_single_image image=&#8220;13934&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; el_class=&#8220;logo-image&#8220;][vc_column_text]<img loading=\"lazy\" class=\"alignnone size-full wp-image-13911 image-interview-pos\" src=\"https:\/\/www.digitalleadersinstitute.com\/training\/wp-content\/uploads\/2017\/06\/christian-pern-inno-games.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<h3>Christian Pern<\/h3>\n<div class=\"interview-position\">CMO<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row anchor=&#8220;method&#8220; el_class=&#8220;bg-grau tg-triangles&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1498503978146{padding-top: 50px !important;}&#8220;][vc_column][vc_column_text el_class=&#8220;text-center&#8220;]<\/p>\n<h2>How we deliver the content<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8220;how-deliver-short-points&#8220; css=&#8220;.vc_custom_1499857758085{margin-top: 35px !important;margin-bottom: 40px !important;}&#8220;][vc_column width=&#8220;1\/4&#8243; css=&#8220;.vc_custom_1499857555829{border-right-width: 1px !important;border-right-color: #757575 !important;border-right-style: solid !important;}&#8220;][vc_column_text el_class=&#8220;text-center&#8220;]Self paced<br \/>\nonline course[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243; css=&#8220;.vc_custom_1499857648676{border-right-width: 1px !important;border-right-color: #757575 !important;border-right-style: solid !important;}&#8220;][vc_column_text el_class=&#8220;text-center&#8220;]24 video units<br \/>\n(\u00e1 5 \u2013 7 min)<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243; css=&#8220;.vc_custom_1499857658529{border-right-width: 1px !important;border-right-color: #757575 !important;border-right-style: solid !important;}&#8220;][vc_column_text el_class=&#8220;text-center&#8220;]Additional material<br \/>\nwith tips and how to\u00b4s<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243; css=&#8220;.vc_custom_1499857612638{border-right-width: 1px !important;border-right-color: #757575 !important;}&#8220;][vc_column_text el_class=&#8220;text-center&#8220;]Immediate contact to<br \/>\nfellow students &amp; Prof. Seitz[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/2&#8243;][vc_column_text][vc_images_carousel images=&#8220;14014, 14105, 14100, 14188 , 14104, 14160, 14161, 14101&#8243; img_size=&#8220;full&#8220; wrap=&#8220;yes&#8220;][\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Videos<\/h3>\n<p>Our videos are the basis of the course and cover the essentials of each topic. To enable you a great learning experience, the videos include:<\/p>\n<ul class=\"tg-fancy-list dot-li\">\n<li>Sequences by our <strong>course guides<\/strong><\/li>\n<li><strong>Interviews<\/strong> with <strong>digital marketing experts<\/strong><\/li>\n<li><strong>Play scenes<\/strong> by professional actors<\/li>\n<li><strong>Animations<\/strong> and <strong>graphics<\/strong><\/li>\n<\/ul>\n<h3>Additional material<\/h3>\n<p>On top of that, you will have access to regularly updated additional material (links, text, pdf\u00b4s, videos etc.) that allows you to dive deeper into a topic and learn about specific tools and tactics.<\/p>\n<h3>Interaction<\/h3>\n<p>You will gain access to an interactive global community. You can discuss with your fellow students, ask questions and contact Prof. Seitz to get indivual tips.[\/vc_column_text][\/vc_column][\/vc_row][vc_row anchor=&#8220;target-audience&#8220; el_class=&#8220;tg-triangles&#8220; css=&#8220;.vc_custom_1500646112846{margin-bottom: 0px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1500040725470{margin-bottom: 0px !important;}&#8220;][\/vc_column][\/vc_row][vc_row force_equal_height_columns=&#8220;main_row&#8220; el_class=&#8220;bg-tuerkis who-course-for-wrapper&#8220; bg_check=&#8220;row-background-dark&#8220; css=&#8220;.vc_custom_1500648224310{padding-top: 10px !important;padding-bottom: 50px !important;}&#8220;][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1500648162493{margin-bottom: 30px !important;}&#8220;]<\/p>\n<h2>Who is this course for?<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1500646480692{margin-bottom: 30px !important;}&#8220;]<strong>This course is tailored to people who want to advance their knowledge about specific digital marketing strategies and channels.<\/strong>[\/vc_column_text][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1500646473767{margin-bottom: 30px !important;border-bottom-width: 1px !important;padding-bottom: 30px !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}&#8220;]<\/p>\n<ul class=\"tg-fancy-list\">\n<li>Top-level management responsible\u00a0for high-level business and revenue-driving strategies.<\/li>\n<li>Traditional offline business managers and marketers\u00a0who want to learn more about digital marketing opportunities.<\/li>\n<li>Middle and entry-level management\u00a0looking to move into higher positions of responsibility.<\/li>\n<li>All marketers and product managers\u00a0responsible for attracting and developing customers online.<\/li>\n<li>Anyone\u00a0looking to change their career in the direction of digital marketing.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;text-center&#8220; css=&#8220;.vc_custom_1499191707028{margin-bottom: 30px !important;}&#8220;]<strong>Do you want to learn about the underlying principles of each strategy and channel (such as acting performance driven and how to measure ROI)?<\/strong>[\/vc_column_text]<div class=\" ubtn-ctn-center custom-cta-btn btn-extern-link\"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal custom-cta-btn btn-extern-link\" href=\"http:\/\/www.digitalleadersinstitute.com\/digital-marketing-critical-success-factors\/\" title=\"digital marketing -critical success factors\" ><button type=\"button\" id=\"ubtn-2999\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-center   tooltip-69da1b378b14e\"  data-hover=\"#e26d37\" data-border-color=\"\" data-bg=\"#e26d37\" data-hover-bg=\"#ffffff\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-2999'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;border-radius:43px;border-width:px;border-color:;border-style:solid;background: #e26d37;color: #ffffff;\"><span class=\"ubtn-data ubtn-icon\"><i class=\"none\" style=\"font-size:px;color:;\"><\/i><\/span><span class=\"ubtn-hover\" style=\"background-color:#ffffff\"><\/span><span class=\"ubtn-data ubtn-text \" >check out course 1<\/span><\/button><\/a><\/div>[\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][\/vc_row][vc_row anchor=&#8220;price&#8220; el_class=&#8220;tg-triangles bg-tuerkis&#8220; css=&#8220;.vc_custom_1500648243093{margin-bottom: 0px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1500040725470{margin-bottom: 0px !important;}&#8220;][\/vc_column][\/vc_row][vc_row el_class=&#8220;bg-grau&#8220; css=&#8220;.vc_custom_1500648253359{padding-top: 50px !important;}&#8220;][vc_column][vc_column_text el_class=&#8220;text-center&#8220;]<\/p>\n<h2>Get in touch with us to enrol or for further information!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row force_equal_height_columns=&#8220;main_row&#8220; align_content_vertically=&#8220;&#8220; el_class=&#8220;bg-grau wrapper-price-all tg-triangles&#8220; css=&#8220;.vc_custom_1498743233390{padding-bottom: 50px !important;}&#8220;][vc_column width=&#8220;1\/2&#8243; el_class=&#8220;wrapper-left-pricing&#8220;][vc_column_text el_class=&#8220;wrapper-icon-pricing&#8220;]<\/p>\n<div class=\"wrapper-fa-icon\"><span class=\"fa fa-user\"><span class=\"content-fa\">.<\/span><\/span><\/div>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;headline-pricing&#8220;]<\/p>\n<h2>Individuals<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8220;content-pricing&#8220;]This course is hosted by <a href=\"https:\/\/iversity.org\/en\/courses\/digital-marketing-critical-success-factors\" target=\"_blank\" rel=\"noopener\">iversity.org<\/a>. They will also provide you with a statement of participation after completing the course.[\/vc_column_text][vc_column_text el_class=&#8220;price-pricing&#8220;]<\/p>\n<div class=\"price-tag\">399\u20ac *<\/div>\n<p>[\/vc_column_text]<div class=\" ubtn-ctn-center custom-cta-btn cta-click-button-contact-sac\"><button type=\"button\" id=\"ubtn-6001\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-center   tooltip-69da1b378b188\"  data-hover=\"#ffffff\" data-border-color=\"\" data-bg=\"#e26d37\" data-hover-bg=\"#103042\" data-border-hover=\"\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-6001'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;border-radius:43px;border-width:px;border-color:;border-style:solid;background: #e26d37;color: #ffffff;\"><span class=\"ubtn-hover\" 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